01.03.08
Posted in Website Development, small business tagged cost, Mainely, newsletters, technology, web design, web development, website at 8:48 pm by Mainely Technology
Many people consider websites to be designed, and in many cases that is the truth. The main difference between having one designed and having one developed is the way in which the content is loaded. Design is more about look and feel. This can be accomplished using a variety of tools that generate html, but rarely lends itself to easily make changes and often looks very different on browsers other than the one it is designed for (i.e. Internet Explorer, Netscape, Firefox, etc.). Developing a web site involves not only design but also includes putting methods in place that allow expansion in the future and easily incorporating changes that are a part of any active business. The ability to provide domain name registration, hosting, e-mail, and maintenance in a manner that provides for installing changes quickly is all a part of the development process. It’s an approach that has greater long term advantages than if the developer only focused on design.
When considering the cost of website development keep in mind the end result and how the website will reflect your business. We’ve all seen the websites that look like they were done on the spur of the moment by someone who wished they were doing anything else BUT this (at that point in time). Is this going to be a professional extension of your business? Probably not. It is important to remember that when your business grows, so should your website. Move things around, introduce a new product line, promote chances for prospective clients to meet you at a tradeshow or seminar you’ll be attending as well as enhance staff information. All of these items fall under the part of developing a website considered to be ongoing maintenance.
Another difference between designing a website and developing one – recurring costs. Because ongoing maintenance is probably not the designer’s specialty, you are apt to run into additional costs each time a change is needed or an update is wanted. For companies who predict few changes throughout the year, this can be costly. At Mainely Technology, we believe that updates and changes are expected to happen with your website. Taking this into consideration, we offer a maintenance plan to companies who know they will have product that is continuously changing or monthly newsletters they want to provide on their website. It is our hope that this will create a solid relationship with the client and entice them to want to include new product or include a newsletter on their website. With the website being developed for ease of updating and adding/subtracting content, we can assure the client that he/she can view new material in a matter of days rather than a matter of weeks.
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01.02.08
Posted in Website Development, small business tagged advertising, cost effective, creating, design, development, small business, technology, website at 11:04 pm by Mainely Technology
If you are like me a lot of your time is spent on the computer. When I hear of a new company or a new product, I instantly go to the computer to conduct a search to find out more about them. Now, what happens when you find nothing on this company? Most consumers when searching for a company to provide services or product, will contact the company which resides closest to their local area. As a business owner, I don’t want to lose any potential new customers to my competition. I can’t afford to! What’s the solution to the problem you ask? Get your business a website.
Let’s look at what happens when someone searches for your business. Suppose as a business owner you’ve paid “big bucks” for a radio ad campaign. Your hope is to reach a targeted audience in a wide network area. Your goal is to draw in prospective clients with whom you can sell your product and close a few sales. Right? So your ad plays on the radio station I’m listening to while I’m in the car running errands. I’ve got a thousand things going through my mind when I hear (in part) your business ad. In all my thoughts and ideas, your business name and product/service is what sticks. Since I’m driving and can’t safely write the name/product/service down, I think to myself “I’ll just look them up when I get back to the office.” When I search for your business, what do I find … ? A listing from the phone book with an address and phone number and no website listed.
Folks, today’s consumers want to “check you out” prior to contacting your business. It affords a level of credibility and assurance that you are indeed a legit business. Having a website developed for your business (big or small) does not have to be an outrageous expense, in order to gain your business a credible presence on the web. As with advertising or marketing agencies, researching your options for web development will work in your favor and give you many different scenarios from which to choose. There are two ways to look at this situation. On one hand you can design a website yourself for a fairly reasonable cost or you can hire a professional web developer to develop a professional site for you that will reflect you and your business in the way it should be. Now, there’s definite truth in the saying “you get what you pay for” in that creating a website yourself might be cost effective, but it requires a lot of time maintaining it and updating.
Notice that I used the term “design” when I mentioned the do-it-yourself option and “develop” when I mentioned hiring a professional. I will discuss the difference between the two in an upcoming blog, so watch for that. The mission of our business, Mainely Technology, is that no business is too small to have a presence on the web and that even a basic one or two page website will give your business an added credibility which is a great compliment to the money you just spent on the advertising campaign for your business.
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